1. Show you’re licensed
Letting clients know you're licensed isn’t just good practice—it sets you apart. Even though, in Queensland, a licence is legally required for most building work valued over $3,300, its value goes far beyond just compliance:
- It proves you're qualified
Holding a licence shows you have the skills, experience, and knowledge to do the job right. It signals professionalism and builds trust—you're not cutting corners, you're standing by your work. - It sets a professional standard
Home owners usually seek multiple quotes, but by encouraging them to check that others are licensed demonstrates your commitment to doing things properly. That kind of integrity builds confidence and helps keep your business front of mind. - It shows you’re legit
Dodgy work from unlicenced tradespeople is diluting the reputation of those doing the right thing in the building and construction industry. Showing your licence helps clients know they have invested in recognised qualifications and a trusted professional to deliver a first-class job.
2. Highlight the protections of the Queensland Home Warranty Scheme
Some home owners are unaware of the protections offered by the Queensland Home Warranty Scheme (QHWS), which provides cover if licensed contractors fail to complete or rectify residential building work. Taking the time to explain the scheme to your clients not only builds their confidence in the project—it also reinforces your professionalism.
Importantly, only licensed contractors can take out QHWS cover on behalf of the home owner. If a home owner engages someone unlicensed for work valued over $3,300, they won’t be eligible for this protection. By raising awareness of the scheme, you demonstrate your credibility, your commitment to quality, and your understanding of what matters most to your clients—peace of mind.
3. Use a proper contract
A written contract ensures everyone is on the same page from the start. When scope, costs, and payment terms are clearly outlined, dated, and signed by both parties, it significantly reduces the risk of disputes and builds trust from day one.
Providing a written contract shows you're organised, transparent, and committed to delivering a quality job—reinforcing your reputation as a professional they can rely on. Take a look at the QBCC’s FREE building contract templates.
4. Keep in touch
Being responsive builds trust. Quick replies (because silence can be stressful) and timely, professional advice show clients you’re engaged and dependable. If something goes off track—and sometimes it does—being upfront and solution-focused makes all the difference.
Clients often remember how you handled a challenge more than the challenge itself. Staying in touch and offering your expert guidance helps maintain confidence and reinforces your reputation.
5. Let your work speak for itself
Photos of past projects or happy clients are powerful tools—don’t hesitate to use them. Whether on your website, social media, or included in quotes, showcasing real results builds credibility and gives potential clients confidence in your work.
It’s a simple way to demonstrate the quality you deliver and the trust others have already placed in you, helping new clients feel proud and reassured in choosing a licensed professional.
